Created a topic for men to use AXE during the hot season, where Japanese men have a trend not to use fragrance between spring and summer. |
Provided a contents to experience “THE AXE EFFECT” to a maximum extent at asummer stage.
- to communicate the “THE AXE EFFECT” message straight forwardly. utilizing the 360° camera, created an interactive movie, where user become surrounded by girls from all angles when you use AXE. - after watching the movie depending on how you moved your mouse, 7 different ending are provided with an advice of the best fragrance for you, sending the message "let's use AXE in the hot summer season" |
A challenge to create an interactive 360°movie, not to be seen through out the world. |
Users can vary their point of view simply by moving their mouse.
And they can more realistically experience this world view by moving it freely. |
After its release, it was discussed in many major media such as magazines, websites, and Yahoo! News.
It has been discussed widely on blogs, Twitter, and so on, as a "unique and delightful site", even among users formerly unfamiliar with AXE, resulting in it gaining a huge response. |