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- Adobe has been developing and introducing various digital tools because they believe that the act of creation will better the world. Adobe aims to extend this belief not only to creators but to a broader audience, to share this belief with them and to become their fans.
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- Live Action Font Maker -> "Font Me":
Let’s create the FONT out of you! With Font Me, anyone can create their very own fonts to give shape to their thoughts and imagination, and share them with others. Have people participate in the event, and enjoy creation.
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- Over 50,000 participants enjoyed Adobe’s “creation” event, which led to over US$1.3 million worth of publicity in TV, magazine and online, becoming a top topic in social media.
Original fonts motivated users to become creative, build an emotional bond with Adobe, and continue and enhance usage of Adobe’s creative solutions.
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- We released the concept movie one week prior to the event to develop public interest and stimulate participation in the event. We gained 5,000 views in just the first 2 days.
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- A special archive site is opened to display the phrases and fonts generated by the participants in the event. You can easily look up your original set of fonts by using a QR code on a sticker issued after your Font Me experience; you can also download it.
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- This page has various event-related information including schedule, how to enjoy Font Me, and the concept video. In addition, an art and culture news site CINRA featured Font Me; it also introduced the creative artists who joined in the event’s special flea market as vendors.
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- The commemorative photos of Font Me participants with Adobe’s “&” object were printed out on site and given to them as well as archived on Flickr. Each photo has a unique QR code, which has been used by each participant to access his/her photo.
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- The unique QR code was also printed on a sticker that was also made at the venue; using their smartphones, participants shared their fonts and photos.
