Mission:
Promote Unilever's new deodorant product AXE DRY,
focusing on its high anti-perspiring effect.product.
focusing on its high anti-perspiring effect.product.
Solution:
We developed an innovative multi-angle camera system HOT ANGLE.
Its men-luring video contents make guys move their bodies a lot,
and it provides them with thermographs so that they know how hard they moved.
Afterwards, AXE DRY girls give him a caring comment on his good move
and recommend to use the deodorant.
Its men-luring video contents make guys move their bodies a lot,
and it provides them with thermographs so that they know how hard they moved.
Afterwards, AXE DRY girls give him a caring comment on his good move
and recommend to use the deodorant.
Result:
The “likes” of AXE JAPAN Facebook page had increased 30 times during a one-month campaign.
In addition, HOT ANGLE had been used to live-broadcast 4-day sampling events in Tokyo and Osaka.
200,000 thermographs had been generated and shared via Facebook and Twitter.
In addition, HOT ANGLE had been used to live-broadcast 4-day sampling events in Tokyo and Osaka.
200,000 thermographs had been generated and shared via Facebook and Twitter.