#XmasBox

Let's Tweet & Unlock the Boxes

CHALLENGE

To create a new way to celebrate Christmas on Twitter, where various companies, celebrities, and users all come together.

IDEA

Digital Advent calendar from December 1st to 25th, where companies and celebrities announced their presents, a "Christmas Box," everyday on Twitter. We asked people to tweet to unlock the Christmas Box.

RESULT

12 companies and 12 celebrities participated in this never-been-done campaign. By consolidating various Christmas campaigns to one, it brought never-seen scale on Twitter. The event proved successfull and are requested by many for another one in 2015.